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作为一个电子商务零售商，你总是在寻找方法来改善你的网上商店。在2018年，最有效的方法之一是使用视觉效果——尤其是你在网上店面中使用的视觉效果和模板。

为什么？

不幸的是，物理反射在某些方面优于电子商务，因为客户有机会亲自查看产品，触摸它们并观察质量。

在数码商店里很难与之竞争。作为一个在线企业的所有者，这是你所面临的挑战：在一个技术环境中重新创造你的产品和商店体验的视觉元素。

但是，如果你正在努力为你的客户创造一个强大的视觉体验，不要着急！

好消息是，有了正确的购物化模板，你可以用一种让你与实体体验竞争甚至击败实体体验的方式来展示你的产品。

在这篇文章中，我将回顾是什么让一个伟大的购物化模板工作得如此之好，并深入研究几个购物化模板，你可以用它们来为你的数字店面创造一个杀手级的印象。

不过，给你个警告。这篇文章不会成为"看看这个模板有多漂亮"的列表文章。外面有很多这样的人。

虽然我们将在本文中介绍许多不同的模板，但这篇文章的目标是帮助您确定一个将为您的业务带来成效的模板，而不仅仅是看起来不错。

在购物化模板中寻找什么

你的网上店面的外观和体验和它的功能一样重要，尤其是现在38%的人会离开一个网站，如果他们发现布局没有吸引力或难以导航！

所以在这种情况下，长相就是一切…

在我们进入如何挑选购物化模板的细节之前，这里是你的电子商务店面应该有的基本必需品：

高质量视觉效果

高质量的照片和视频——尤其是产品——是一个好的购物化模板中极其重要的一部分。为什么？

您的视觉效果有助于您的客户决定是否购买产品。由于他们无法直接看到商品，所以照片是顾客在购买前对你的产品的唯一真实体验，所以你的视觉效果必须高质量、清晰和吸引人。

可悲的是，平衡质量和数量是大多数电子商务企业面临的一个难题，尤其是在移动领域。在50家受欢迎的在线零售商中，大约25%的零售商只为每种产品提供一张照片，而且他们缺乏像图像缩放这样的互动媒体。

随着客户注意力的持续时间缩短，当他们来到你的网站店面时，在几秒钟内抓住他们的兴趣是很重要的。为此，你会想寻找一个模板，让你提供促销。

在你的主页上做一个大的促销活动真的可以吸引顾客在你的数字商店上浏览和购买东西。

除了能吸引顾客购买的促销活动，重要的是要有高质量的横幅图像和漂亮的标语，以令人兴奋的方式介绍你的店面。

当选择购物化模板来展示电子商务店面中的照片和视频时，需要考虑以下几点：

模板是否允许使用GIFS和/或短视频来展示产品？

是否有专门针对促销产品的促销图片位置？

你能分享易读字体的时髦标语吗？

你能创建照片库来突出产品特征吗？

模板是否为产品phos提供缩放功能？

移动体验

人们现在使用手机购物比使用台式电脑多，因此您需要一个购物化模板，它旨在提供出色的移动体验。

在选择手机友好的购物化模板时，需要考虑以下几点：

购物车体验在手机上无缝易用吗？

移动端的站点导航清晰吗？

图片在手机上看起来怎么样？

按钮是否很大并且容易使用——特别是对于手指大的人来说？

用户滚动模板的速度有多快？

直观设计

一个好的购物化模板应该能够很容易地引导顾客找到他们想要的产品，并通过购买体验。

结构不良的店面网站不会带来销售和转化，因为它们不会让购物体验变得容易。您的电子商务网站应该分类，网站页面应该清晰，您的客户应该能够很容易地获得他们需要从你这里购买的信息！

购物已经够难了，不需要在商店里大费周章。

当涉及到购物化模板中的视觉导航选项时，需要考虑以下几点：

你能在主页上包含重要页面的链接吗？

模板的组织方式是否整洁直观？

设计能自然地引导人们浏览你的网站吗？

模板是否便于找到关键操作按钮？（如"添加到购物车"等)。

模板是否跨浏览器兼容、移动响应和搜索引擎优化友好？

轻松结帐和功能

最能伤害你销售的是糟糕的结账体验。如果你的收银台设计得不好，你很可能会失去一半以上的顾客。

功能是良好结账体验的关键。这可以包括账户登录——特别是通过社交媒体签到——明显的按钮、清晰的成本明细、运费计算和后续购买材料，买家可以利用这些来了解更多信息。

以下是你的电子商务店面购物车结账时需要考虑的一些事情：

结账按钮是不是特别大，而且正对着你的脸？

客户能否快速清楚地了解他们的预期总成本？

结账过程是否快速直观？

运输时间、产品和时间表是否显示在容易找到、容易接近的地方？

要考虑的七个黑仔购物化模板

现在，我们已经介绍了在一个好的购物化模板中应该寻找什么，让我们来深入了解一下符合这些标准的七个免费和付费的购物化模板。

现在，每个企业都是不同的，所以你可能不会在这个列表中找到你理想的模板。然而，我的目标是帮助您找到一个购物化模板，它将帮助您获得您想要的结果，因此我将对这七个模板进行详细分析。当您评估不同的购物化模板时，这会让您对应该考虑的事情有一个很好的感觉。

在我们开始之前，需要注意的是，Shopify在线商店中的所有购物化主题都具有以下功能（要在官方购物化主题商店中查找购物化模板，请单击此处):

主页上可自定义的内容部分

手机友好型设计

搜索引擎优化

社交媒体图标

下拉导航支持

内置样式和调色板

免费主题更新

按连拍免费库存照片

如果您在创建店面时遇到问题，Shopify团队会提供帮助

虽然所有这些都是朝着正确方向迈出的一步，但简单地拥有一个"移动友好的设计"并不等同于拥有一个设计良好的移动体验。重要的是执行力。

记住所有这些，让我们来看看购物化商店上的七个最好的购物化模板：

1.布鲁克林（免费)

"为现代服装店量身定制"

点击此处观看演示

布鲁克林尼斯是一个反应灵敏，时尚和现代的购物化模板，可以调整到在所有屏幕分辨率下都很好看布鲁克林区。专为专注于品牌形象的服装/饰品店打造。

布鲁克林有两种风格：经典和俏皮。这两种风格的区别是，经典风格是严肃的，而俏皮风格则更加丰富多彩和充满活力。

该模板的一些最佳特性是：

滑出式购物车：客户无需离开当前页面就可以轻松地添加到购物车中。

主页幻灯片：在主页顶部展示多个产品或品牌图片。

视频使用：通过突出油管（国外视频网站）或Vimeo视频的正面和中心来讲述你的故事。

布鲁克林闪耀的地方

布鲁克林杀了它，当谈到视觉效果！此模板以一种美丽的方式展示您的视觉效果，给客户一种现代和高级时尚的感觉。

产品图像清晰、简单，有多种尺寸可供选择——让事物保持视觉趣味。这可通过动态产品网格系统实现，该系统可定制以满足您的需求！

不同尺寸的产品照片是展示促销、特色和系列产品的绝佳方式。除了视觉上吸引人的产品照片之外，价格和名称都清晰直接，因此客户可以快速做出购买决定。

当查看特定产品时，布鲁克林在列出可用尺寸方面做得很好，并提供多张照片以保证质量，这些照片具有缩放功能以及描述和客户关怀信息。

这些功能使潜在客户更容易相信他们正在查看的产品将是他们在邮件中收到的产品。这是产品库存视觉效果的一个很好的例子。

说到主页，布鲁克林让分类目录的功能集合变得很容易。除了性别之类的类别之外，功能集合还可以根据您在店面上举办的促销和其他活动进行分组。

如果您使用影响者活动来销售特定系列的产品，您也可以将影响者图像按如下方式分组。

在功能上，布鲁克林提供了一个简单明了的用户体验。店面页面清楚地列在一个侧滚动条中，它们是清晰易懂的。

布鲁克林的联系页面简单、干净、直接。他们还列出了电话号码、地址和商店营业时间，以帮助顾客了解联系、参观和沟通商店的最佳方式。

购物化模板在底部列出了支付选项，这也有助于客户了解他们计划的支付选项可通过该电子商务店面获得。

2.最低（免费)

"简单、干净的设计让你的产品保持焦点."

点击此处观看演示

最小的是一个漂亮、时尚的购物化模板，在任何设备上看起来都很棒。

最小的装载了为灵活性而设计的关键功能，允许您使用多种布局选项、产品视图、导航样式和字体选择来定制您的店面最低限度。也有三种风格选择：复古、时尚和现代。

复古风格给人一种温和的复古和条块分割的风格，而时尚和现代则更加干净、简约和明亮。

一些最好的网站功能是：

产品缩放：当顾客停留在一张图片上时，给他们一个近距离的观察和额外的产品细节。

产品过滤：允许客户按类型过滤产品，并在收藏页面上按畅销书和价格排序。

主页幻灯片：在主页顶部展示多个产品或品牌图片。

相关产品：在你的产品页面上显示同一系列的产品，这样顾客可以继续购物。

最小闪耀的地方

最小的在关注产品体验方面做得非常出色。它是高质量的，风格化的，并为特色产品提供引人入胜的选项。

例如，将产品放在光滑的白色背景上看起来质量很高，可以将用户的注意力集中在产品本身上。

当看具体产品时，最小在以有意义的方式展示产品方面做得很好。它们具有缩放功能，便于查看产品质量。

最小的还有有用的产品描述、数量滚动条和社交媒体分享按钮。所有这些功能都是快速和易于导航的，这使得购物体验更好！

最小的的主页很干净，易于通过下拉页面菜单导航。所有的页面都进行了分类，以便轻松找到您正在寻找的内容！

此购物化模板还提供了信息页面和横幅，您可以使用它们来进一步改善客户体验。

常见问题解答是许多顾客在网上购物时喜欢查看的热门页面。无论是关于质量，运输时间，地点，销售或其他程序的问题，为什么不在一个地方回答它们？

创建一个常见问题解答页面不仅可以节省你回复邮件的时间，还可以通过灌输一种透明感来增加客户的信任。

视觉横幅是通过主页上的快速点击和导航来共享这些信息丰富的店面页面的好方法。

"关于我们"和常见问题横幅是引导客户找到所需信息的简单方法！最小的以视觉上吸引人的方式吸引顾客，如下图所示。

像大多数购物化模板一样，最小也创造性地轻松分享他们的时间、位置和联系信息。它还列出了他们的支付渠道，这有助于客户准备付款，并让他们知道电子商务店面接受什么。

为你的电子商务店面使用地图应用程序也有助于客户计划他们的访问，并有助于在他们的手机上轻松登录地址，如果他们想访问你的实体位置（如果你有一个)。

3.橱窗(180美元)

"美丽大胆的全屏图像"

点击此处观看演示

显示优点的东西非常适合精品店、工匠和注重视觉的电子商务企业。它在一个完整的图像屏幕店面展示您的产品。

显示优点的东西具有重叠的多级菜单、全屏产品展示区、视网膜显示图形和定制商店的多功能选项，非常适合以独特的方式展示您的产品。

展示是前沿和视觉上有趣的，这可能是积极的或消极的，取决于业务。它有四种风格：原生、贝蒂、露娜和胡须。

这两种风格的主要区别是网站标题的风格化，有些看起来更女性化和男性化。

一些最好的网站功能是：

内置目录：适用于产品数量较少的商店。

多级菜单：在时尚的叠加窗口中提供多级菜单，帮助客户轻松浏览您的商店。

大图像：在整个商店展示高分辨率的产品图像。

视频使用：通过突出油管（国外视频网站）或Vimeo视频的正面和中心来讲述你的故事。

全屏产品图库：在全屏产品图库中展示您的产品和照片。

粘性导航：向下滚动时，保持菜单固定在页面顶部。

展示闪耀的地方

显示优点的东西在简化导航方面做得很好。该网站有一个粘性导航栏，其中包括购物车，使滚动和购物变得容易和视觉清晰。

有一个清晰的购物车，不管滚动与否，它都会跟随你到每一页，这有助于顾客了解他们的购物项目，并促使他们购买。

显示优点的东西的主页允许您将高质量的产品图片以醒目的大尺寸形式展示，以创造令人惊叹的第一印象。这是一个独特的功能，可以让你的电子商务店面与众不同。它也可能对特别喜欢强烈视觉效果的年轻购物者更有吸引力。

如果你向下滚动主页，你会看到大的、格式化的滚动照片，你可以用它来列出"最畅销"的产品。像这样使用照片使得浏览购物类别变得容易。

另一个奇妙的视觉组件是红色的"待售"标签，您可以用它来标记打折商品。销售项目不应该被埋没在你的网站中——它们应该脱颖而出！让他们流行起来！

这个购物化模板的另一个很棒的特性是分类下拉类别标签。通过使用该功能，客户可以轻松地按照自己的意愿对产品进行分类，无论是旧的还是新的，价格，字母还是畅销！

同样，让购物体验变得简单并帮助顾客找到他们想要的商品是增加销售机会的好方法。

显示优点的东西的一个缺点是实际的产品页面，不像本文中的其他模板那样用户友好。

然而，产品页面是非常不同和引人注目的，所以如果这是你的企业的优先事项，你可能会喜欢显示优点的东西的产品页面的独特方法。

如上所示，该项目的产品照片在顶部的滚动画廊，而尺寸和其他信息列在左手边。

虽然它不同于我们看到的典型店面，但这可以增加某些客户可能会喜欢的新体验。这完全取决于你的业务！

显示优点的东西另一个大放异彩的领域是社交媒体部门展示。在将店面与有意义的社交媒体联系起来方面令人惊叹。

使用该模板，您可以在照片墙上包含展示产品的社交媒体照片。这有助于客户通过您的社交媒体渠道与您联系，进而帮助他们了解您企业的最新销售和活动情况。

推广你的社交媒体渠道是一个很好的交叉推广策略，可以推动你的店面销售和流量！

最后，像大多数购物化模板一样，展示也可以通过地图和列表信息轻松地分享他们的工作时间、位置和联系信息。

最后，展示还列出了他们的支付渠道，帮助客户准备付款，并让他们知道电子商务店面接受什么。

4.图标(140美元)

"非常适合视觉上引人注目的品牌和注重形象的内容"

点击此处观看演示

图标是一个视差商店主题，包含许多功能，允许购物化商店所有者轻松创建独特的购物体验。

图标包括有用的功能，如粘性标题，粘性边栏，视差滚动图像等等100 . icon has有三种风格：多尔西、伊夫和克里斯蒂安.

这两种风格的主要区别是网站菜单栏的风格化和整体色彩。

该模板的一些最佳特性是：

粘性导航：向下滚动时，保持菜单固定在页面顶部。

Instagram Feed:分享你最新的照片墙帖子。

幻灯片：在你的主页上展示多个产品或品牌图片。

产品快速查看：在弹出窗口中查看产品详细信息，这样客户就不必离开当前页面。

多栏菜单：在一个大的多栏下拉菜单中显示产品图片。

视差效果：当你向下滚动页面时，创建一个动画深度效果。

图标闪耀的地方

图标在创造整体视觉和内容体验方面做得非常出色。这个购物化模板以集成的方式提供优质图像、社交媒体和内容博客，可以帮助您的电子商务网站不仅仅是一个在线商店。

这是一个视觉倾向的电子商务商店！

图标的首页有漂亮的滚动横幅，通过一个移动的幻灯片放映，展示宣传片、合集和其他重要信息。商店f

ront navigation bar is clear, readable and makes navigating pages easy!

Scrolling down the main page, Icon displays beautiful image buttons that take customers to specific shopping pages based off of products they are looking for.

Having visual buttons is a great way to draw attention to featured products. These can also be switched out for seasonal promotions and other creative campaigns outside of your regular inventory.

On the search results page, products are displayed with a quick shopping view which customers can use to see items quickly without leaving the main search page. This is a helpful tool you can use to keep customers on the main browse page while still allowing them to check out specific products.

This option alleviates a common complaint customers have about needing to click “go back” to see other products. A quick pop up that lets them see an individual product is so helpful!

As customers mouse over various products, they can see multiple product images when the mouse scrolls over specific listings which adds another visual element to the shopping experience.

These multiple looks help customers decide whether or not the product is something to look further into. When using this feature, however, you’ll want to be careful with what photos you choose and look for dynamic angles to compliment the featured product.

After a customer clicks on a specific product, Icon gives customers a visual zoom on the product as well as important detail information. Zoom function really adds to quality assurance and helps recreate the experience of holding an item in your hands in a digital way. This is an extremely helpful feature to have for your ecommerce storefront!

If you want more items like the one selected, customers will also see related items below that can help customers shop in the same collections.

Most customers enjoy the feeling of tracking down the perfect item, so this feature creates a sense of “finding” gold!

Another great feature of the Icon Shopify template is that Icon also makes it easy to put together a well-designed blog.

As you can see above, the blog design is focused on visuals, but you’ll also want to include helpful tips in your copy for visitors. For example, you may want to write blog posts about your business, popular items, upcoming events, FAQ and influencer marketing opportunities!

Although blogging is something many ecommerce businesses forgo as they do not have a direct financial benefit, it is a helpful tactic to become a leader in the industry and helps create the sense that you are a brand,not just a shop.

Icon also includes social media banners that have clickable interactions with their social media pages. This can help increase brand awareness and gives you a place to display promotions to customers.

5. BlockShop ($140)

“A spacious grid-style theme with bold hero imagery”

View Demo Here

Blockstop is a responsive and retina display Shopify template that draws on flat UI design to create simple, customizable?layouts for your store.

Blockshop is a unique, premium Shopify theme, perfect for established businesses, start-ups, boutiques and independent artists.?BlockShop has four styles: Deli, Beauty, Playhouse and Moto.

The main difference between the styles are industry-specific style changes to the storefront.

Some of this template’s best features include:

Instagram Feed:?Share your latest Instagram posts in a full-width feed. Multi Column Menu:?Feature product images in a large, multi-column drop-down menu. Video Useage:?Tell your story by featuring a YouTube or Vimeo video front and center. Multiple Slideshows:?Feature brand and products images in multiple slideshows on your home page. Wide Layout:?Make the most of large imagery with a full-width layout. Header Slideshow:?Showcase multiple product or brand images at the top of your home page. Where Blockshop Shines

Blockshop’s template gives a visual WOW effect with its wide photo banner so you can really “wow” your customers with their first experience with the storefront. The site also quickly shows popular items along with sale buttons that can influence them to add additional sales items to their shopping cart.

Blockshop also offers a site entry pop up that encourages potential customers to sign up to mailing list in exchange for promotions, etc. ?This tactic has become popular with a lot of ecommerce sites and can be used to obtain client information in exchange for promos they will use to buy from your shop.

Double wins for your storefront!

Once you have someone’s email address, you can then email them newsletters, sales and other information you want to share with potential customers visiting your site.

Like many modern storefronts, BlockShop has a straightforward product page that offers detailed product descriptions, high quality zoomable photos and easy to shop buttons.

BlockShop allows you to add meaningful content with a storefront blog.

The blog is easy to navigate as it shares recent posts, tags and other ways customers can click on content most relevant to them. This blog also features shareable buttons that can help customers share your content on social media.

6. ShowTime ($160)

“Ideal for stores with varied brand and product content”

View Demo Here

ShowTime is a mobile-friendly?and SEO-optimized Shopify template that?includes three header styles, helpful product filtering, product video and quick view, Instagram galleries and much more.

ShowTime is optimized for fast page loading and works for any business industry. It is also highly reviewed from business owners on the Shopify website.?ShowTime has three styles: CookTime, FunishTime and FashionTime.

Some of this template’s best features include:

Multi-Level Menu: Feature a multi-level drop-down menu to help customers easily navigate your store. Home and Product Page Videos:?Tell your story by featuring a video on your store’s home or product page. Product Quick Review: View product details in a popup so customers don’t have to leave their current page. Product Filtering:?Allow customers to filter products by type, and sort by best sellers and price on the collection page. Home Page Collection Grid:?Feature products from multiple collections to allow customers to easily browse and shop from the home page. Where ShowTime Shines

From video and social to blog content, ShowTime is more than just a storefront, it’s a solid brand builder. It also has an engaging storefront with great photos and organization to help your potential customers navigate your storefront with ease.

The storefront home page has beautiful slideshows that provide meaningful information and offers easy access to contact information. Overall, the layout is clean, straight forward and user friendly!

This Shopify template also allows you to make good use of video to inform potential customers about your products an business. Video is an extremely useful way to keep your customers attention and helps build trust in your brand and business.

When it comes to products, this Shopify template does it beautifully! The product page is clearly categorized and broken down in helpful ways.

On top of that, you can also easily highlight sales items, which is helpful to customers who are looking for deals.

As seen above, this Shopify template allows you to customize your item descriptions in detail and easily offer multiple options for customization. Having more information about a single product helps a customer feel well informed about the options and item itself.

On top of product information, ShowTime gives you even more security by providing user reviews on every item as well as other informative information like FAQ and refund policies!

To help share content and to make it easier for the customer and you as a business owner, this Shopify template provides Account Logins for customers. This allows you to easily track customer information and makes the shopping experience quick for your potential customers as well!

One of the biggest complains of most shoppers is having to enter personal information to complete a purchase, so this feature can remove the painpoint of re-entering contact information.

7. Expression ($150)

“Ideal for promotion-focused stores with large inventories”

View Demo Here

Expression is a fully responsive Shopify template that works on all devices! The template comes with features such as?drop down menu bars, search functionality and a dynamic slideshow to show off those beautiful images you have created for business.

This Shopify template if you are trying to promote sales. Expression has four styles: Innovate, Oxford, Naturale and Ocean. The main difference between these styles are industry-specific stylization and color changes.

Some of the best website features is:

Multi Level Menu:?Feature a multi-level drop-down menu to help customers easily navigate your store Home and Product Page Video:?Tell your story by featuring a video on your store’s home or product page. Slideshow:?Showcase multiple product or brand images on your home page. Versatile Sidebar Area:?Display blog posts, images, advertisements and more in the sidebar of your store’s home and blog page. Product Image Rollover:?Reveal different product images when you hover over products on your home and collection pages. Grid-Style Layout:?Feature multiple products or promotions in a grid-style layout throughout your store. Home Page Video:?Tell your story by featuring a YouTube or Vimeo video. Where Expression Shines

As you can see in the image above, the Expression storefront is beautifully sectioned with visual content and? promotions! As you saw in the examples above and in Expression’s template, promotions draw attention and give a small shot of dopamine to shoppers wanting to shop or at least browse.

I mean, why give up a sale or promotion?

In addition, Expression offers the ability to do rollover image switching, which can allow customers to quickly see how an item looks in different colors or styles.

This creates a nice “at a glance” effect that can make users more likely to buy. The more detail button also encourages a customer take further action to learning more about the product.

When looking at specific products, Expression offers multiple options for viewing. Purchasing options are clear with bright, colored buttons and the selection is process featured drop down menus for custom item choices.

On top of seeing the product you selected, this Shopify template also shares items “you may also like” that can inspire your customers to add additional items. This helps your customer become familiar with your inventory without the “hard work” of browsing through your products.

In addition, the shopping cart is present and available across the template. This placement will help customers see items they have chosen and helps the checkout process run smoothly.

The “Our Picks” feature allows you to you can creatively choose popular items that customers can easily browse. This section also follows customers around!

Like a lot of Shopify templates, utilizing Expression’s blog feature to highlight the products you are selling as well as your business will help customers trust, engage with and love your business! I particularly like this template because the blog listings are well organized and visually appealing to customers looking to read articles.

Customizing Shopify Templates

At the end of the day, many of these Shopify templates can be tweaked and changed completely based off of your needs. That is the joy of templates, they give you a great place to start.

If you picked a Shopify template that reflects your brand beautifully, you can easily customize your template by following these steps:

Go to the?Online Store > Themes > Customize Theme and on the right-hand sidebar, you’ll see each section of your theme: Header, Body, Footer, etc.

Play around with each to get the feeling of what can be done with the Shopify theme. If you need help there are many forums to read through as well as a Shopify Help Center?where you can be directly?supported by Shopify through the Theme Support team!

ADVANCED: If you want to take your customizing to the next level you can change your template code (I would suggest this only if you know what you are doing or have someone do it for you). A lot of the time, changing the code without experience can result in you creating errors on the theme which will also affect other elements on the other side of your page.

Conclusion

Between free and priced Shopify templates, you can develop a beautiful?and functional storefront for your ecommerce company. As your business grows, you can re-invest money in new templates and other storefront features. That is one nice thing about Shopify, you can always upgrade and add additional gadgets to improve your storefront!

Once you know what to look for, Shopify templates offer everything you need to get started with your digital storefront. With the above tips and information, you can create an amazing customer experience that mimics the brick and mortar experience that customers want.

If you feel we have forgotten about an amazing Shopify template, feel free to share your favorites in the comment below and why you love them!

Cydney Hatch

Author

Cydney is a polka dot wearing business owner, photographer, cupcake enthusiast and writer, who through her work, shares her personal passions about visual marketing, branding and business strategy.

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