此文是呼和浩特标志设计公司关于设计公司如果推广和营销企业的分享，呼和浩特标志设计公司旨在想让更多的设计公司提高设计业务能力！

注：配图为UCI设计公司作品

呼和浩特标志设计公司转发原文直译：

你已经没有营销点子了吗？或者你的营销活动停滞不前，你不知道下一步该怎么做？

如果是这样，你并不孤单。

无论你是一个创造性的天才，还是被迫从事创造性的工作，你都可能经历过相当于文思枯竭的情况。但是，就像我们发现自己陷入的任何"恐惧"一样，你总能摆脱它。营销"创意干旱"也不例外。

所以，如果你正在寻找"改变"你的营销努力的方法，你来对地方了。因此，抓住一些牛逼的果酱，进入状态，让我们用一些独特的营销想法来结束2018年的剩余时间！

为了确保你有你需要的所有东西来组合一些精彩的新营销想法，我们将涵盖35种不同的营销策略，你可以尝试，但作为快速预览，这里是完整的列表：

刷新电子书内容

创建引人注目的列表

在你的内容中加入一些文化元素

说出他们想说的话

画一幅画

帮他们作弊…就一点点

分享时髦的统计数据

给旧的研究注入新的活力

跟noobs说话

让你的声音放松一下

试试延时摄影

古怪

充分利用您的胜利

报价价值

写一份时事通讯

利用事件

尝试可交换的图像格式

利用你的销售团队

出洋相

与社区联系

利用当地媒体

举行慈善拍卖

做意想不到的事

与有影响力的人合作

结成伙伴关系

用不同的方式描述事物

跟踪你的顾客

教育！

改造你的转换漏斗

成为当地专家

尝试新的社交媒体渠道

不要脸

进入视频

创建标签

主办竞赛

显然，并非所有这些想法都适用于所有企业，但在本文的所有营销想法中，有几个会"撼动"你的营销，并为你的企业带来巨大价值。

2018年要尝试的35个"舞动起来"营销创意

无论你是否是泰勒斯威夫特的粉丝，"摆脱它"是我们所有人都需要听到的信息，尤其是如果你正在创作的话。

如果你感到停滞不前或灰心丧气，就把事情一笔勾销，以新的态度继续前进。这份营销点子清单可以帮助你的营销计划充满活力，让你的生意重回正轨！

内容营销理念

内容营销是一个伟大的，负担得起的方式来营销你的业务，但有时很难拿出一个高质量的，有趣的新内容源源不断。如果你发现自己陷入了写作的窠臼，可以考虑尝试下面的一些方法。

将您的内容刷新为电子书

拥有大量令人惊叹的文章或内容，但想利用它们做更多事情？电子书是一种创新的方式来更新你的内容，让你的目标读者更喜欢它。

无论你是在写新的东西还是合并你已经写好的内容，电子书都是集中你的读者想要找到的大量有用资料的好方法！

例如，在破坏性的，我们写了"范海辛的(法)离开(our prendre conge)广告指南：怪物是真实的……"这是一本电子书，帮助读者处理一些PPC "怪物"或他们在广告"旅行"中可能遇到的麻烦

指南中的概念是我们以前写过的东西，但我们以一种新的有趣的方式展示了它们。

电子书也是以不同方式重新教授基础知识的绝佳机会。就像我们的电子书一样，营销理念不需要如此"直截了当",但可以用一种吸引人的、个性化的和创造性的方式来写！这不仅会让阅读变得更加愉快，还会激发你的读者自己去创造！

（提示确保围绕电子书产品创建一个单独的登录页面，因为这有助于跟踪特定的受众)

创建引人注目的列表

人们喜欢阅读和创建列表。许多流行的文章和流行的出版物使用这种策略来吸引读者（很明显这在你身上奏效了，对吗？).我的意思是，几乎每个谷歌搜索都会拉出某种类型的内容列表。

由于在线注意力持续时间很短，人们喜欢快速浏览有帮助且吸引人的材料。如果你被困在如何实施这一营销理念，不要烦恼！有很多方法可以为你的企业创建有意义的清单。

例如，如果你是一名商业或生活方式教练，你可以创建博客帖子，如：

商务蔻驰的10大看点

创业成功的25个秘密

开始高效一天的15种方法

你需要雇佣商务蔻驰的20个理由

为了确保阅读方便，一定要通过编号、间距和使用不同的字体类型为读者提供视觉帮助。为了顺应读者的喜好，制作一份有意义内容的清单对你的企业来说真的是一个流行的营销理念！

在你的内容中加入一些文化元素

流行文化以某种方式影响着几乎每个人。

当然，也许你从来没有看过《瑞克和莫蒂》的一集，或者你可能没有完全理解《什么很安全》的意思，但是你的观众可能会理解。营销人员可以利用流行文化在更深的层面上接触到他们的目标受众，这通常涉及到受众中的个人所喜爱的东西。关键是要认识到这种爱，并创造性地利用它，将流行文化热潮转化为对你有利的东西。

例如，在破坏性的，我们最近使用了"你没有"模因来创造性地表达一个叫做再营销的营销术语的简易性。

所以在下面的图片中，我们选取了一个流行的社交模因，并把它变成了一个引人入胜、有趣且信息丰富的帖子，让我们的观众觉得我们理解了他们，并以一种幽默的方式与他们联系起来……即使这个引用现在不是最热门的趋势。

你可能会担心，当你发布你的内容时，人们对你的流行文化参考资料的兴趣可能已经消退了，但通过练习，你可以通过加强与观众的个人联系，让流行文化为你服务。

让他们说出自己想说的话

你的客户已经花时间在网上写一些关于你的业务的东西，那么为什么不利用它来产生有意义的内容呢？

获取客户反馈、评论和照片，并将其转化为有用的内容，这不仅是吸引客户和激发更多对话的好方法，而且还有助于吸引有助于创建正面品牌形象的简单内容！

92%的消费者更信任同行评论，而不是商业产生的内容，所以这是一种使你的商业品牌人性化的有益方式。

画一幅画

好吧，我的意思并不是真的在这里"描绘一幅图画",但是现在人们的注意力持续时间很短。为了让他们继续阅读，有必要让图片打破许多内容错误呈现的令人望而生畏的文本长城！通过这样做，你会让你的博客吸引普通读者，你会脱颖而出，成为人们喜欢阅读的东西。

不要忽视视觉元素的重要性，即使是在白皮书、电子书、案例研究或其他重文本的项目中！你的读者会为此感谢你的！

帮读者作弊…就一点点

人们喜欢模板，并且总是在寻找组织和简化事物的方法。那么，为什么不通过提供可定制的模板来成为他们正在寻找的便捷资源呢？

模板是一种强大的视觉资产，不仅可以帮助读者创建定制的作品，还可以帮助他们节省时间。这些可以是商业人物角色模板、社交媒体规划日历、备忘单等等！

例如，我创建了一个营销缩略词备忘单，读者可以轻松下载，以理解我们在数字广告中经常使用的术语。像这样，你可以创建视觉上有用的内容，读者可以在他们的日常业务生活中使用。

分享时髦的统计数据

人们喜欢列表，因为这又一次减少了阅读量。

因此，如果你遇到了营销作家的瓶颈，收集与你的业务或目标受众相关的主题的有趣统计数据，以创建一个有用的内容片段，许多人会希望将它收藏起来供以后使用。

想要另一个积极的？大量的统计列表很容易转化为额外的内容，如博客文章、电子邮件通讯或信息图表，所有这些都很容易分享。

给旧的研究注入新的活力

偷工减料！如果你正处于干旱期，不要创造新的东西，而是呼吸新鲜空气到网上已经存在的东西中。互联网上有大量的数据研究，虽然其中一些研究可能会受到关注，但许多研究却被搁置一旁。所以，你可能会发现一颗未经雕琢的钻石！

找一个与你的行业相关的研究，给它加点料。突出研究的重要部分，添加图像，并分享您自己对数据的看法！

你不需要重新发明轮子——只是一定要引用你的来源！

跟Noobs说话

总有一群重复出现的人，营销人员会遇到，有时会忽略…新手。很多时候，我们想写惊天动地的内容，但我们错过了这些重复出现的人的基本内容的低挂果实。

围绕基本面创造高质量的内容是一项长期投资，会有回报的，因为这些内容会不断循环到新的营销渠道。

人们总是记得是谁帮助他们起步的，所以你的企业可以成为别人成功故事中的第一颗宝石！不仅如此，你还将成为他们将与其他刚起步的人分享的可回收物品…看看这个美丽的循环以及为什么努力会有回报？高质量的帮助等于高重复流量。

所以，为什么不深入对话，帮助那些一直在寻找答案的人呢？

让你的声音放松一下

厌倦了成为内容写作的唯一来源？如果是这样，把统治权交给别人是完全可以接受的…我不是指你的主管。在你的商业内容中，最好的声音是人们想听到的有影响力的人、思想领袖或成功的专业人士的声音！

为了充分利用这些机会，问一些对你的目标受众有帮助的问题，或者让人们提前提交问题让他们回答。这两种方法都增加了参与度和兴趣，同时使采访对读者有价值。

举例来说，如果你是一家销售瑜伽服装的企业，采访一位知名的瑜伽师，比如@ danatrixieflynn，可以增加流量，因为她的专业知识、知名度和铁杆追随者。虽然人们喜欢听到你的声音，但他们更喜欢听到他们追随、钦佩和尊敬的人的声音。包含新的声音会刷新您的内容并增加更多价值。

（专业建议——询问拥有大量推特粉丝的团体/个人的意见！)

试试延时摄影

视频在市场营销中的应用越来越多，但我见过的一些最吸引人、最有创意的视频应用方式是延时拍摄。无论是产品创作、事件，还是讲故事，延时视频看起来总是很有趣。这些类型的视频迎合了人们"完成事情"的需求，所以使用它们是一个很好的视觉诱惑！

我是说，谁能忍受一件事看不到最后或者看不到成品呢？我自己也迷上了这些愚蠢的视频——我无法抗拒！

https://www.instagram.com/p/Bkm9qm4FnXa/?已标记=创意视频

所以，就像上面的视频一样，寻找通过时间推移来讲述故事的方法。向您的观众展示：

产品是如何制造的

幕后之旅

产品效果随时间推移的时间推移，就像清洁产品一样

还有更多！

通过使用这些视频，您可以用一种新的视觉方式与您的目标受众进行创造性的交流！

变得古怪

你知道有一个全国性的：

吻一个姜日…

帽衫狂欢日…

或者吃一天爱斯基摩派？

没有吗？好吧，知道有许多有趣的日历在那里为怪异的，古怪的，不太为人所知的特殊日子，你可以用它来创造独特的内容！

通过在你的内容中展示这些节日——其中许多在推特和其他社交媒体平台上流行——你可以在创建独特内容的同时获得一些乐趣，这些独特内容将落入趋势订阅源，从而产生新的流量。点击这里查看日历。

充分利用您的胜利

在当今艰难的商业环境下，最大限度地利用任何可以吸引对你的业务的积极关注的机会是很重要的。

分享你的业务里程碑和进展是简单的内容，向你的客户和潜在客户展示你的公司做得很好。对商业成功的深思熟虑的宣传传播了品牌意识，提高了员工的道德水平，并最终确立了你在竞争中的优势。

没有什么比成功更成功的了，所以，如果你宣传里程碑和成就，无论是你的周年纪念日，你的第100个客户还是其他重要的里程碑，都可以被创造性地制作出来，让消费者离开时感觉他们可以信任你的品牌。

报价价值

让我们面对现实吧，让人们真正订阅内容并不是一件容易的事情。随着大量电子邮件涌入他们的收件箱，吸引人们多注册一封电子邮件是一个越来越大的挑战。

但是，如果你有他们的联系方式，就很容易把他们推下销售漏斗，那么你如何才能激励人们放弃他们神圣的个人信息，而不显得咄咄逼人或令人毛骨悚然呢？

为订户提供独家内容！

不要无聊地要求人们简单地订阅。相反，应该包含描述内容价值的信息。告诉访问者，注册后，他们会收到很棒的提示和操作方法、折扣或其他值得订阅的奖励。

为了让你的访问者心甘情愿地交出他们的电子邮件地址，你需要直接清楚地说明好处，并回答"这对我有什么好处？"如果你这样做了，这个交易中的每个人都会很高兴！

搞定你的时事通讯

时事通讯看起来像是过度劳累的内容材料，把促销垃圾塞进人们的喉咙，但是如果做得好，一份好的时事通讯可以增强品牌意识，确保客户忠诚度并提高盈利能力。

每月简讯是让现有客户或订户记住你的业务的好方法，但它应该有90%的教育性和10%的推广性。

一个很好的例子就是嘶嘶作响.失败的时事通讯针对的是那些希望每周将创业建议直接发送到收件箱的企业家。

他们实施得很好的一个独特方法是创建你在他们的内容中找不到的特别制作的信息。不要犯复制和粘贴博客或网站内容的错误，因为熟悉你的业务的人，如订户或客户，会检查他们是否已经阅读了内容。

最后，一定要使用清晰的视觉组织来分解内容，但最重要的是，确保关键的东西是粗体的。为什么？因为这样有助于读者略读！

如果你遵循其中的一些指导方针，时事通讯可以是一个令人耳目一新的东西，而不是坐在人们的垃圾邮件文件夹中的另一个东西！

让活动为您服务

没有找到很多灵感？将事件视为一种为读者创造有意义和反思性内容的方式。

无论是什么活动，考虑写一篇关于你的经历或你从活动中收集的亮点的文章。如果你发现值得写下来并记住，那么很可能其他人也会发现它的价值！

如果你将来愿意投入时间和金钱来参加这个活动，这也是很有帮助的内容。(专业提示——使用活动的标签来帮助推广帖子，以增加流量！)

设计可交换的图像格式

一张图抵得上千言万语，一张GIF格式一定抵得上一万个！

可交换的图像格式在今天如此普遍，因为有时候，它们比文字能表达的要多得多。幸运的是，GIFS不仅仅是留给普通人在脸书分享的。事实上，许多企业、政治家、甚至电影制片厂都与吉菲这样的网站合作，为他们的品牌创建相关的gif .

包含可交换的图像格式的帖子可以提高参与度和转化率，因为它们有助于人们与你联系。营销人员已经开始利用可交换的图像格式来进一步吸引他们的观众，尤其是千禧一代，这并不是巧合。

举个例子，我写了一篇关于亚马逊不列颠学会会员的文章，发现在吉菲上亚马逊已经定制好可交换的图像格式可以用了！他们美丽地创造了质量，幽默和品牌GIFS，这是美丽的设计视觉广告！

像亚马逊一样，你可以为你的行业创建gif，在角落里或在设计中创造性地展示你的标志。这是一种有趣的方式来发挥创造力，讲述你的业务故事，其他人也可以使用这种方式！

利用你的销售团队

你知道，在你的销售团队工作的人可以成为一种资源，因为他们一直与你的现有和潜在客户互动，这意味着他们对你的观众是如何思考的有一个内线！谈谈一个营销理念金矿！

不要害怕问他们问题，并帮助您了解棘手问题，以便您可以在内容中解决这些问题。这是一个很好的营销理念，您可以使用它来改进和强化针对特定受众的内容信息！

本地营销理念

即使你是一个全国性或全球性的企业，有时考虑本地也是值得的。这里有一些地方营销的想法可以考虑。

出洋相

无论你是一个蹒跚学步的孩子还是一个营销人员，一个吸引注意力的好方法就是制造一个场景！当然，你不是一个蹒跚学步的孩子，所以你可以想出更好的方法来引起人们的注意，但基本原则是一样的。

举例来说，假设你是一名健身教练，想要扩大客户群。带你的一些客户去公共场所，显然不要妨碍其他人，并训练他们。通过看到你的行动，观众可能会想和你谈谈这个项目。

邀请一位摄像师来记录这一经历的视频内容，并帮助在路过的人群中捕捉更多的视觉目光（人们会忍不住去看发生了什么)!

为了更进一步，事先你可以在你的社交媒体个人资料上宣传这种公开露面，并邀请有限量免费名额的人来为你服务。如果这些位置被占满了，给他们一个动力，让他们停下来看看免费或打折的东西。

与社区联系

企业在社区中，社区有他们自己的文化、社会关系和兴趣，对吗？要联系，为什么不挖掘当地人的兴趣呢？

这个天才的营销想法被直流电华盛顿州的沙拉公司斯威特格林完美地描绘出来，他们围绕着对当地人来说非常重要的事情：政治，发起了一场运动。该运动的口号是"让美国再次健康",被印在汽车保险杠贴纸、帽子和手提袋上。

由于华盛顿是一个充满政治色彩的城市，到处都是走路和活跃的人，他们经常戴着帽子，使用手提袋，这是一个完美的营销配合！这一营销活动促进了他们的业务，同时与城市的职业、文化、社会场景和人们联系起来。

为了给你自己的生意带来同样的效果，你不能只是把你的商标贴在贴纸上，然后分发给别人。相反，你需要为你的位置定制一个相关的作品。思考它如何像斯威特格林示例那样与您的城市沟通/联系。问问你自己：

什么事

s to our neighborhood? Is there a funny pop culture thing that has taken hold we can play off? What is this city known for? What are the jobs most people hold? What are common merchandise items people in our communities use or wear? What are slogans, features or other things we can tweak to be cheeky?

It is all about making localized visual marketing opportunities!

Leverage Local Media

Getting your business mentioned in the media is an awesome marketing idea opportunity and best of all, it’s free!

To get media involved,?reach out with meaningful and well thought out pitches on how you can help them fill media space in their calendars. Most media companies are always looking for stories so it’s all about doing something that will draw attention to your brand. Whether it’s a publicity stunt, a community event, a newscaster trying your services during an open house, etc, it’s a great way to get the word out about your business!

Also, there are tons of free award programs you can apply for which will also help your business get media mentions like the Inc 500, 5000 etc.

Hold a Charity Auction

Donate your product or service to a charity auction!?Everyone loves an auction, but more importantly, everyone loves businesses that give back.?By participating in an event like a charity auction, you get to help others and earn brownie points as a “good-doer”—which helps you build a better local image.

Like any event, this is also an opportunity to meet and network with prospective clients! Everyone in attendance will get to hear about your product or service being offered from the auctioneer and hearing people bidding on your item will make those unfamiliar with your business think you must be pretty great.

Advertise in Unexpected Places

Street art is no longer reserved for artists, it’s a powerful way for marketers to disrupt the norm and advertise in unexpected places! By doing so, you create unique and eye-catching ads that will imprint on customer’s minds!

One way to do this is through chalk art and wall murals.?Chalk art is a great way to catch glances from potential walk-bys, create hype by social sharing and since it’s temporary it allows you to change things up and create new messaging constantly!

For example, one of my favorite tattoo artists, now cosmetic empress, Kat Von D, created street art for one of her makeup line launches.

As you see in the image above, she had an artist commissioned to draw her new lipstick line on streets in Canada. Not only was it an image but it also shared helpful hashtags for customers to look up later or to promote social sharing.

Another example of successful street art advertising was Justin Bieber’s launch of his album “Purpose.” He began tweeting and sharing on Instagram the album’s tracklist via photos of graffiti on walls located around the world.

The first one, “Mark My Words,” was from Sydney, Australia. Track two, “I’ll Show You,” came by way of London. “What Do You Mean?” was from Stockholm, Sweden… so on and so forth. By doing this, he created a social hype around a new album that got people excited to not only find these walls but to take photos with them, therefore promoting social sharing that much more!

With advertising, it’s so important to keep everything fresh and innovative. Chalk/street art gives you lots of opportunities to change things up and will push you and your colleagues to think of new advertising ideas and strategies.

This strategy is most effective for locally oriented businesses, but it can be used in a lot of creative ways for just about any business level or industry!

Introduce Interesting Influencers

With the rise of social media came the rise of social media influencers.

Social proof matters to people. These days, brands have trouble developing a strong trust with their targeted audiences. Nielsen reports 92% of people trust recommendations from individuals—even if they don’t know them—over brands.

That online trust equals sales for you!

When you align your business with an influencer, not only do they bring their loyal audience to your business, they also bring an audience that already trusts them and—by extension—you!

Working with influencers isn’t complicated, but you should always outline the goals and expectations for any influencer that you decided to work with before you have them start to post on behalf of your brand. Learn more about social influencer marketing ideas in my article here.

Partner Up, My Friend!

We have all heard the phrase two is better than one right? Well, marketing collaboration is just the same, try teaming up with other local businesses! Collaboration between businesses on marketing initiatives?can be hugely beneficial. Not only can it can increase exposure for both companies, it can result in more leads and greater overall success compared to working on alone.

A strong example of this is cross promotion? You can mention each other on social media, give joined discounts,?or combine your email subscriber lists to send out a joint promotional mailing.

The best businesses to link up with are ones that will be complementary to your business or services like a business that sells related products. For example, a plastic surgeon might partner with a cosmetic dentists office for cross promotions.

If you run out of ideas on how you can expand your audience, look to make some friends!

Branding and Business Strategy Marketing Ideas

To get more out of your marketing, you sometimes have to take a step back and take a look at the bigger picture. In many cases, shifting your focus to a point higher in your marketing funnel can have a huge impact on your campaigns!

Frame Things Differently

When the marketing ideas just aren’t working, its time to send in the guerrillas! Think of ways to?promote products or services in an unconventional way because if you do people will pay attention in a memorable way!

People get bored with the same types of styling and business advertisements so learn to shake things up. For example, if you own a construction business, ?paint some of your trucks pink. If you are a shoe company, is there a unique display you can make in a public place?

These examples show how you can break industry and business molds and how doing so will help your business get noticed! If you are running out of creative ideas, think about how you can break the rules…just a little.

Shadow Your Customers

The phrase,” Location! Location ! Location!” is not just reserved for real estate. It also applies to marketing because if you do not place advertisements where you customers travel, leisurely look or interact with, why does it matter?

Location is closely tied to high returns on investment.?If you figure?out where your customers spend most of their time, you can place advertisements that will be successful in their personal space.

So, look for the places they locally, digitally and socially go to! If you are a dating website or company, advertise and marketing in places like bars during happy hours! By doing so it not only exposes your brand to potential customers but it informs them on your service and how they can act…it almost seems like they were supposed to see this!

Educate!

Have you ever looked up the answer to an obscure question in a conversation with a friend? Have you ever needed to look up a tutorial on how to do something? If so, you are like a lot of people in the world who are constantly looking for answers.

People want educational value?and if you are the teacher, you can be a trustworthy source they continue to go back for answers or heck, purchase from you!

If you are struggling for some content, look for ways you can teach someone about a topic! Whether it’s through a seminar, vlog, podcast or blog posts, people want to improve and learn from others. By making the efforts to educate, you can help them know they can make a purchase from you, as a guided source and not regret it.

Design Effective Conversion Funnels

Designing customized conversion funnels for your busines should include important elements like awareness, education, evaluation and retention framework. If you’re missing any of those elements, you might notice leaks in your funnel.

Become an Expert in Your Community

Reach out to local junior colleges or your local chamber of commerce and speak at their events. You will have an audience to talk about being an entrepreneur and your products and services. Being a community leader will help you get recognized around town.

This method also “double dips” as a way to get talent from local universities and colleges too.

Social Media Marketing Ideas

Social media offers a lot of opportunities to marketers, but sometimes those opportunities can be hard to take advantage of. If you feel like you aren’t getting what you want out of social media, it might be time to try some of the following.

Pin Purposefully

Believe it or not,?Pinterest is more than just a “girly” website that features mason jars, burlap, or feel good quotes! It is a sophisticated and visually stimulating opportunity for you to marketing directly to active consumers looking for products and services.

While Pinterest isn’t quite as big as other social media platforms like Facebook or Twitter,?it can be a special place to promote your business.?Using Promoted Pins, you can?drive a ton of high-quality?traffic to your site which can result in big conversions!

Since people love visuals, post your strongest visual content on Pinterest and link them to your web pages for some serious traffic.

Shoppable pins are a relatively new addition to the corkboard inspired platform. Shoppable pins allow teams that have products listed on their website to add them to a Pinterest board. Once there, pinners can see prices and click the pin which will take them directly to the site to buy them.

If you are looking for a visual way to share content more effectively, do not look over Pinterest.

Be Shameless

It is not what it sounds like, do not run around naked at a networking event.

Instead, be shameless with pushing out social media content and accounts. Having many Facebook or Twitter followers could translate to actual customers because more followers tends to give a social proof acceptance that you are legitimate.

Speaking at a conference? Put your Twitter handle in the slideshow.

Ordering business cards? Promote your social accounts!

By sharing your accounts information people can have access to you and check you out further!

Get Into Video

You don’t need to really buy equipment to make professional looking videos. You can use your phone—assuming it’s somewhat quality—prop it up on a tripod and start recording. It takes time, but then you can really educate and engage your prospects more effectively than you can with just another blog post! People respond more to visuals these days!

If you’re not comfortable on camera, use a software like Camtasia and do a voice over with a PowerPoint presentation or use a whiteboard for explainer videos.

Join the Hashtag Game

If you want to build your social media following, you need to be an active participant in the community. This means posting regularly and joining in on fun weekly social media traditions that already have a loyal audience. Show the kids how hip you can be!

Having hashtags that are specific to your organization?makes it easier for audience members to find content specific to you and include you in their conversation. For example, at Disruptive we started participating in #WinningWednesday where people share daily wins they had in their lives. Every Wednesday we share a win we had for a client!

Not only did we join that public hashtag with meaningful content from our business, we also started using customised hashtag like #disruptyouradvertising to start our own social hashtagging.

Like us and many others who participate in hashtagging, this helps promote our business in a public space and allows people to find our content easier!

Host Contests

Social contests are great for a number of reasons—they’re relatively easy to enter, and they also provide sponsors with a great form of user-generated content that can be reused and implemented elsewhere.

There are many types of social contests you can host:

Voting Photo Video Caption Giving etc…

All of these can give you content, insight and conversation with customers which can inspire new content topics to cover as well as helps you market yourself as relatable and “reachable.”

Are You Ready to Shake Things Up?!

After reading this, you should be able to spice some things up and get your marketing up and going again! Luckily, the sky is your limit. There are plenty of marketing tactics you can make use of that are not expensive, not terribly hard to set up etc!

If you want some more content, are interested in my inspiration music playlist tracks or want some help refreshing your marketing strategy, be sure to reach out!

What are some creative marketing tools and tricks you have started in 2018? Comment below!

Cydney Hatch

Author

Cydney is a polka dot wearing business owner, photographer, cupcake enthusiast and writer, who through her work, shares her personal passions about visual marketing, branding and business strategy.

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